Anatomy of the Acai Berry Scam

Take a look at the photograph here. It represents thousands of ads and tens of thousands of words that focus on one thing – acai berry juice is useful for weight loss. Showing a slim, good-looking young lady is just an emotional  appeal. In this case the model is holding a glass of acai berry scam -er, juice. The message is, “Drink this juice and look slim and beautiful like me.” Nothing out of the ordinary for this marketing strategy. It is standard operating procedure. [Read more…]